Ann Arbor venture capitalist and Republican Gubernatorial candidate Rick Snyder is launching his campaign with a 60-second commercial during the Super Bowl.

Snyder, who’s already invested $2.6MM of his own money toward the campaign, is looking to build some name recognition. Sounds like a splash like this is needed — in a poll taken last week, 80% of Michigan voters said they didn’t know who he was.

Read more about it here and here.

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