Calling himself “One Tough Nerd”, Republican Gubernatorial candidate Rick Snyder introduced himself to the masses with a Super Bowl TV spot. Eighty percent of respondents in a recent poll “didn’t recognize” Synder’s name, so it’ll be interesting if this expensive bet increases awareness for the Ann Arbor businessman. Turns out this Super Bowl was the most watched TV show of all time!

Here’s the clip of his ad:

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